IBS & IECSC 2018 – Day 1

Post by Hassan of the Digital Merit Staff

Today, I covered day 1 of the IBS NY 2018 as a member of the press. This is my fourth year in raw covering this great event including last year which marked its 100th anniversary. I also covered the International Esthetics Cosmetics Spa Show. The two show were hosted side by side in the Javits Center in Manhattan, New York City.

These two annual events combined is the largest gathering of Beauty Professionals who attend  as educators, vendor, and pros who are seeking new education an networking opportunities as well as new tools and products that can take their career to the next level.

Today the crowd was very large, probably the largest I witnessed in the last four years. The main stage had presentation by beauty stars such Martin Parson who did several updos in very skillful and entertaining manner and Nick Arrojo who did with his team several modern haircuts including some razor cuts.

This year I vendors offering improved traditional products such below driers, clippers, and hair extensions for examples. I also saw new products in the market. One new products in particular that attracted my attention was a small machine that according to the representatives of the company is capable of removing split ends from hair quickly and efficiently. I saw a life demonstration of its application and it appeared to me to be working as advertised. But, I would like to read more review on it before purchasing one for my business.

In my walk through the halls, I met many vendors and get to try their products including the new model of hair dryer by Turbo Power, and improved version of the MiraCurl power curler by Babyliss which has a steamer built in it.

Myriad of products and vendors were everywhere who were eager to demonstrate to attendees the use of their products and explain their benefits to the beauty professionals.

In the IECSC was filled with Spa and Wellness vendors and estheticians, and I got to see life demonstrations of tanning, waxing, and facial mask application and hear all the benefits of services that are offered at the conference. Including an anti-aging new product that I heard about for the first time that is made with some caviar ingredients. Also, observed and new way of trimming brows using small scissors which may or may not be followed by waxing the perimeters of the brow. Furthermore, I saw an interesting product being sold at the conference which I have to admit that it is true part of cosmetology in my opinion which is made of silicone-type materials which is designed to enhance the left and/or argument the size of the breast. It can be used a padding in the brows or as an integral brow set.

Martin Parson
Martin Parson on Main Stage.

 

Nick Arrojo
Nick Arrojo performing a razor cut on Main Stage.

Bridal Boudoir Shoot

We had an amazing bridal boudoir shoot today at the studio. We had everything planned properly before that shoot and the bride to be arrived fully prepared for the shoot and so we were. It was a fun shoot which started by completing the formalities (i.e., documenting the client’s age to be above 18, having her sign a client release, an finalizing the payment). Then we went over the makeup and hair looks that are appropriate for the shoot, which were natural makeup look with water-lily bridal chignon.  When were done to the client full satisfaction. We also discussed the outfits to be worn in during the shoot, and were previously discussed via emails, and selected the priority of donning them.  The them was all white lingerie and artistic nude. Then we shoot in our spacious studio where we has two setup prepared the night before for this shoot, white seamless and a bed setup with white sheets.

The shoot went very smooth and the client was relaxed and enjoyed herself and was able to get all the poses that we discussed executed to perfection.

She expect to get an album to give her finance as a gift on their wedding day on March 31, 2018. Digital Merit will photography and video-graph the event.

The client was so pleased with Digital Merit work that shortly following the shoot, she left us a great review online. You can read the review at the following link:

https://www.thumbtack.com/profile/services/oK7vsdGPpq1yZw/reviews

Look for March 3rd Review under Gina.

Art Deco Glamour Shoot at the Pierre

Staff was called upon to shoot a Broadway at the Pierre event at the prestigious Pierre Hotel in Manhattan.

The event took place at the “TWO E BAR & LOUNGE” which is a favorite destination in Manhattan for its elegant decor and distinctive cocktails.  The bar menu features a selection of appetizing bite, snacks, and a large selection of spirits and wines.

The evening featured cheerful sets  of theater and pop songs from three acclaimed  performers: Nasia Thomas (BEAUTIFUL: The Carole King Musical),  Gayle Turner (THE WIZ), and Arbender Robinson (The Book of Mormon). They were backed by pianist and musical director Chris Curcio.

Distiguished Broadway Singers.
Three distinguished performers: Nasia Thomas (BEAUTIFUL: The Carole King Musical), Arbender Robinson (The Book of Mormon) and Gayle Turner (THE WIZ).
 Arbender Robinson (The Book of Mormon).
Arbender Robinson (The Book of Mormon).
Gayle Turner (THE WIZ).
Gayle Turner (THE WIZ).
Nasia Thomas (BEAUTIFUL: The Carole King Musical).
Nasia Thomas (BEAUTIFUL: The Carole King Musical).
Three distinguished performers: Nasia Thomas (BEAUTIFUL: The Carole King Musical), Arbender Robinson (The Book of Mormon) and Gayle Turner (THE WIZ).
Three distinguished performers: Nasia Thomas (BEAUTIFUL: The Carole King Musical), Arbender Robinson (The Book of Mormon) and Gayle Turner (THE WIZ).
Distinguished performers: Nasia Thomas (BEAUTIFUL: The Carole King Musical), Arbender Robinson (The Book of Mormon) and Gayle Turner (THE WIZ). Also in the photo musical director and pianist Chris Curcio.
Distinguished performers: Nasia Thomas (BEAUTIFUL: The Carole King Musical), Arbender Robinson (The Book of Mormon) and Gayle Turner (THE WIZ). Also in the photo musical director and pianist Chris Curcio.

Food & beverage minimum and advance reservations required. To book a table please visit us on Open Table (for future performance), call 212.940.8113 or email TwoE@tajhotels.com. #BroadwayAtThePierre

Andro Look Photo Shoot

Today we had an amazing shoot helping a new androgynous model getting a professional model portfolio. We have spoken about the shoot and what it entails for a couple of weeks. And, Loren came ready prepared and had a fantastic time at the studio.  We collaborated on the proper looks, outfit colors and styles to wear and various poses. All hair and makeup is done at the studio – See behind the scenes photos for details.

In my next posting, I will explain what makes a great androgynous portfolio and what type of clothing, hairstyles, makeup, and poses plus personality traits would make a successful andro model.